www.rdmag.com December 2013 R&DMagazine 51
in the last two years, with 20% noting significant improvements. The
results from industry executives who track return on investment is
one of a generally improving bottom-line impact of research and
development activities, with 18% noting substantial returns, while an
additional 35% reported slight improvements in ROI.
Elements and Interrelationships in a Comprehensive R&D Ecosystem
These positive signs point to the fact that industry is hard at work
to make its research and development efforts more effective despite
an uneven track record in the past. The ability of U.S. industry to
continue raising the bar on the rate and efficiency of innovation will
be a critical driver of future growth and competitiveness.